This piece is commentary and analysis, not investment advice. The past year has been a busy yet highly productive one at Iona Star as we continue to build a portfolio of companies aligned with our long-term technology vision. We have met with many exceptional founders developing businesses with compelling, well-defined, and differentiated value propositions.   Across every prospective investment, our focus remains consistent: the defendability of the moat , be it technologic

Driven by ever-increasing competitive pressures, banks and financial services businesses are looking to implement new products with customer-centric features  - such as speciality accounts, payments and loyalty programs - taking advantage of data-driven and AI-enabled personalisation techniques. Most financial firms have amassed substantial amounts of data about their customers, including their interests, preferences, and transaction histories. But leveraging all of that data